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Interested in having Andrea speak to your organization, at your conference, or on your podcast?
“Andrea Goulet Ford is an excellent, organized and effective speaker. I heard her speak at a recent Washington DC Meetup on digital communications. Her message is clear and compelling.”
Bernadette Hyland, CEO, www.3roundstones.com
"I'd recommend Andrea to any business or brand because of how well she is able to take high level concepts and break them down into digestible actions. She joined us this semester as a guest speaker in the VCU Entrepreneurship Program and our seniors were blown away by her knowledge on brand, brand voice, and startups. One student commented that Andrea was the best speaker we've had in class all year because of how she tied her experience into practical takeaways for the students to apply to their senior capstone projects. An all-star, without a doubt."
ACe Callwood, Co-Founder, www.Coffitivity.com
Andrea Goulet Ford is the human voice behind some of the world's largest brands. Her firm, BrandVox™, helps business leaders document their visions, train their teams to speak in a cohesive voice, and create content systems that scale their brands. You can also find Andrea working on her first book, Culture of Content: How to Win in Business Through Prose, People, and Process.
Andrea's Bio - Short
Andrea Goulet Ford, the human voice behind some of the world's largest brands, is on a mission to rid the world of corporate babble. Her firm, BrandVox™, helps business leaders document their visions, train their teams to speak in a cohesive voice, and create content systems that scale their brands. Andrea has personally worked with many Fortune 500 and government organizations, including Capital One, Verizon, The Centers for Disease Control and Prevention (CDC), nTelos and Virginia Commonwealth University.You can also find Andrea working on her first book, Culture of Content: How to Win in Business Through Prose, People, and Process
Andrea's Bio - Long
Meet the human voice behind some of the world’s largest brands.
Over the past decade, Andrea Goulet Ford has helped engineer the personalities of the businesses, non-profits, and government agencies you interact with every day. Her firm, BrandVox™, helps organizations scale without sacrificing personality or authenticity by helping business leaders do three things: document their visions, train their teams to speak in a cohesive brand voice, and implement systems to scale their content. Calling herself a Message Architect, Andrea’s specialty is crafting brand foundations and style guides, so that individuals across many departments can speak in one unified voice.
Andrea has personally worked with many Fortune 500 and government organizations, including Capital One, Verizon, The Centers for Disease Control and Prevention (CDC), nTelos and Virginia Commonwealth University.
She’s the co-founder of RVA Content Strategy, the co-author of the CDC Guide to Writing for Social Media, and teacher of the popular Skillshare class Become a Better Blogger: Content Planning. You can also find Andrea working on her first book, Culture of Content: How to Win in Business Through Prose, People, and Process.
Think of a brand you love. Every time you interact with them, it's a joy. They just seem to have their stuff together, which just makes you want to do more and more business with them. What makes these brands so great? It's not a secret. They have a Culture of Content. They've invested in their prose, their people, and their processes. They have a collaborative spirit. Leaders know how to articulate visions. Messaging foundations are documented. Approvals are swift and nimble. And creative professionals have the resources they need to execute engaging content in real-time. They've made communication a priority and that shows in their bottom line.
Based on nearly a decade of working with the content teams of many of the world's largest brands, Andrea Goulet Ford will clearly outline the leadership attributes, organizational systems, and training techniques required to support your content efforts and help you build your own Culture of Content.
Whether you're a CEO of a services brand, the co-founder of a software company, or an individual looking to make a mark with your personal brand, this book will help you:
- Develop a standout brand personality that customers love
- Identify your personal communication leadership style and effectively manage your team.
- Teach your team to speak in one cohesive and unified brand voice.
- Set up balanced processes that both mitigate risk and improve the flow of content creation.
- Respond swiftly to events and take advantage of real-time marketing.
- Build Your Content Foundation for a Strong and Stable Brand
- Get Your Vision out of Your Head and Into the World
- Selling Content Strategy: Getting Your Boss to Buy into Content Best Practices
- Culture of Content: Bridging the Gap Between Content Leadership & Creative Execution
Sample Interview Questions
- Content means a lot of things. How do you define it?
- Most of our audience is familiar with Content Marketing. How is a Culture of Content different?
- When is the best time to start creating a Culture of Content?
- What are some examples of brands that have a good Culture of Content?
- Who should be in charge of building a Culture of Content?
- You talk a lot about "foundational content." What is that? Why is it important?
- If someone wants to learn more about creating a Culture of Content, where should they go?